MANUAL FOR EDUCATIONAL MEDIA RESEARCHERS: KNOW YOUR AUDIENCE

Available at: http://www.cemca.org/books/index.html

  • Research in Educational Broadcasting
  • Stages of Media Research
  • Types of Information
  • Needs Assessment
  • Baseline Study
  • Audience Profiles
  • Sources of Information
  • Research Methods for Gathering Information
  • Survey Method (Questionnaire Technique)
  • Interviews as Data Collection Tools
  • Observation Techniques
  • Casey Study Method
  • Sampling
  • Preparation and Presentation of Report